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Older Automobile, Motorcycle and Motor Racing Cards

printed in the U.S.A.

(Cards generally printed prior to 1988)

1988 is used as a general cutoff date, as that was the year racing cards were introduced to the USA for mass marketing. By 1994, racing and automobile cards had spiraled completely out of control. This listing does list trade racing cards (those cards issued by racing sponsers ie Dayco) that were printed after 1988, but does not list the cards produced for mass marketing with all of the parallel sets, inserts, etc. These are well documented in various racing guides. There is no need to duplicate their work.

A & S

(1983) PPG Indy Car World Series – 51 numbered cards measuring 63mm x 89mm

 

(1984) PPG Indy Car World Series – 51 numbered cards measuring 63mm x 89mm.

 

(1985) PPG Indy Car World Series – 51 numbered cards measuring 63mm x 89mm.

 

(1986) PPG Indy Car World Series – 50 numbered cards measuring 63mm x 89mm.

 

(1987) PPG Indy Car World Series – 50 numbered cards measuring 63mm x 89mm.

 

AC Delco

(1990) Proven Winners – 7 cards (6 numbered cards plus checklist) measuring 89mm x 63mm.

 

(1991) Catch Us If You Can – 10 cards (9 numbered plus checklist) measuring 89mm x 63mm.

 

(1992) Winston Cup Collection - 10 cards (9 numbered plus checklist) measuring 89mm x 63mm.

 

(1992) Leaders on the Track – 8 unnumbered postcard sized (133mm x 95mm) cards

 

(1993) Collectors Series – 10 (9 driver cards plus checklist) cards measuring 89mm x 120mm).

 

American Broadcasting Company (ABC)

(1975) Wide World of Sports (Multisport) – 24 unnumbered thick stickers with blank backs measuring 176mm x 127mm. Three have an auto racing theme, and two have a motorcycle racing theme.

American Heritage

(1961) Milton Bradley (American Heritage Company)

Boxed set of 40 numbered cards 145 mm x 88 mm with square corners and users guide.

Box

Users Guide

Card front

Card back

 

 

American Tobacco (USA)

(1910) (T-37) (A54-13)

Turkey Red Automobile series. 50 cards 67 mm by 51 mm. There are no known variations. Bowman used the artwork from 48 cards of this set to do the Antique Autos set in 1953.

Turkey red front

Turkey red back

 

(1911) (T-36)(A54-12) Auto Drivers – 100 unnmbered cards measuring  65mm x 45mm. There are 25 different fronts; with 4 different backs for each front. Backs are both Hassan and Mecca, and factory 30 or factory 649. These cards were inserted one to a package of 10 or 2 to a package of 20 Hassan and Mecca cigarettes from 27 March 1911 through 30 March 1911.

 

(S-100) Automobile Pennants (silk) 25 silks measuring approximately 78mm x 48mm.

Atlas (USA)

Cards of Knowledge

Avalon Hill (USA)

Game cards

Bayer

(1996) Alka-Seltzer Racing 2 cards measuring 64mm x 68mm.

Bowman

(1952) (R701-3)

Firefighters – large back variety. 64 cards measuring 95 mm wide by 64 mm high with square corners. The Card Catalog makes no differentiation of the two back sizes. See small back variety below.

Firefighters front

Firefighters back with large design

 

(1952) (R701-3) Firefighters – small back variety. 64 cards measuring 95 mm wide by 64 mm high with square corners.

Firefighters front

Firefighters back with small design

 

(1953) (R-701-1) Antique Autos - Bowman issued a reprint of the old Turkey Red Automobiles set consisting of 48 numbered cards that measure 95 mm wide by 64 mm high with square corners. The cards have a “3-D” back, and Bowman issued a set of cardboard 3-D glasses with which to view the backs. According to knowledgeable sources, cards 33 through 48 were “short-printed”.

 

British American Oil (B/A)

(1967) Gallery of Great Cars – 24 unnumbered cards measuring 80mm x 80mm with text in English. This set was also printed in Canada (see Canadian listing) with text on back in both English and French

Card-O

(Year unknown)  (R-754) - Cardo Trading Cards - at least 12 cards were automobiles. Cards are numbered, but I don’t understand the numbering system. Cards are 89 mm wide by 57 mm high and have rounded corners.

Dayco (auto parts)

(1992) Dayco Racing Series 1 – 10 card (index card is blank backed) measuring 64mm x 89mm.

 

(1993) Dayco Racing Series II (Rusty Wallace) – 15 cards measuring 64mm x 89 mm. Numbering sequence is a continuation of series 1.

 

(1994) Dayco Racing Series III (Neil Bonnett) – 15 cards measuring 64mm x 89mm. Numbering sequence is a continuation from series II

 

Donruss

(1966) Choppers and Hot Bikes 66 cards.

Chopper & Hot Bikes front

Choppers & Hot Bikes back

 

(1965) Spec Sheets

66 numbered cards measuring 89 mm wide by 63 mm high with square corners. So named due to the title on the back. These were used to promote subscriptions to Hot Rod Magazine.

Spec Sheet front

Spec Sheet back

 

(1972) Super Cycles - 66 numbered stickers measuring 89 mm wide by 64 mm high with square corners.

(1973) Truckin’ - 44 numbered (except number 2) cards measuring 89 mm wide by 64 mm high with square corners.

Doral

Anerica on the Road (2004) – 25 cards plus a bonus (chase) cards

 

 

 

Export Publications

Famous Cars – (1970) 285 cards measuring 72mm x 50mm. There is a Dutch version of this set published by Classic Nederland NV called Super Start (see Netherlands listings).

 

 

 

Fleer

(1972) A.W.A Motorcycles

(1972) Drag Nationals – 70 numbered cards measuring 89mm x 64mm. There is a Canadian version of this set published by Fleer Canada

 

 

(1970) Dragstrips – Although rumored to be a 10 card set, only 9 are known. This set, and its sister Stickshift set have confused enthusiasts for years; as all but one of the Stickshift set has captions. It was widely believed the Don Garlits card which has NO captions, was a part of the Dragstrips set; however, an uncut sheet of the Stickshifts clearly show the Garlits card to be a part of the Stickshifts set. Perhaps this card is the “phantom” 10th card. Cards are blank-backed, and measure 115mm x 64mm. An unknown number of stickers were including with both the Dragstrips and Stickshifts sets.

 

(1974) Kustom Cars I 30 stickers and 9 puzzle-piece checklists.

(1975) Kustom Cars II 39 stickers and 9 puzzle-piece checklists.

(1971) Official Drag Champs – 63 un-numbered cards measuring 84mm x 63mm. There is a Canadian version of this set, published by Fleer Canada. The Canadian set is numbered.

 

(1973) Race USA – 74 numbered cards measuring 84mm x 63mm

 

(1971) Stickshifts – 10 unnumbered blank back cards measuring 115mm x 64mm. See Fleer Dragstrips for more details

 

(1970-1971) Stickers – an unknown number of stickers were included with packs of Dragstrips and Stickshifts. Currently, 54 or known. These measure 115mm x 52mm.

 

 Flip (USA)

(Year unknown) - Flip sold a set of 21 unnumbered cards in a single sheet through “dime stores” probably in the 1950’s. The cards measure 70 mm wide by 56 mm high. The purchaser got the pleasure of cutting the sheet. Original sale price of the sheet was 10 cents.

General Mills (USA)

Wheaties Auto Badges

Wheaties License Plates

Goudey

Goudey issued 4 series of cards entitled Auto License Plates in the years 1936, 1937, 1938, and 1939. The cards are 82 mm wide by 38 mm high and have rounded corners.

(1936) (R19-1) Auto License Plates (36 unnumbered cards).

(1937) (R19-2) Auto License Plates (69 known unnumbered cards).

(1938) (R19-3) Auto License Plates (66 unnumbered cards).

(1939) (R19-4) Auto License Plates 30 unnumbered cards).

Hood

(1955) (Cho-Cho Ice Cream) Sports Cars

42 numbered cards measuring 88 mm wide by 56 mm high and have rounded corners.

Card front

Card back

Hooters (restaurants)

(1992) Hooters Racing Series I – 15 cards measuring 64mm x 89mm.

Kellogg’s

(1992) Corn Flakes Racing – 5 cards measuring approximately 64mm x 89mm. Measurement approximate, as these are cut from the back of Corn Flakes boxes.

 

(1993) Corn Flakes Racing – 4 cards measuring approximately 64mm x 84mm. Measurement approximate, as these are cut from the back of Corn Flakes boxes.

 

 (1971) Mini-Car Rally (game)  - 1 card measuring 113mm x 76mm

 

(1937) Sport Stamps – Multisport set, with checklist currently unknown. There are at least 4 stamps with an automobile racing theme.

 

 

Famous Sports Cars of the World (Pep Flakes)

Kutouts of the New Cars (1948)(Corn Flakes)

Kenner

Kenners produced 6 oversized double-fronted cards with images from the Parkhurst Speedway Winners set of 1961.

Card front or back

 

Kidco (USA)

Lindberg

Cards cut from Lindberg plastic model boxes.

Lipton Tea

(1995) Lipton Racing Team – 3 cards honoring Grand National Rookie of the Year Johnny Benson measuring 53mm x 89mm.

 

Mac Tools

(1992) Mac Tools Racing Winners Cup Series #1 – 22 cards measuring 64mm x 89mm. These were distributed in 2 separate 11 card packages; with each package containing 1 index card, and 10 driver cards. The two index cards are identical. Some publications list these as series 1 and series 2; however, the index cards show 20 driver cards, and each driver card is labeled “series 1” on the back.

 

 

Marhoefer (USA)

Marhoefer was a meat packing company located in Indiana. These cards were used as backing cards for various meat products, thus many cards will be found with stains. Also, cards that were never in meat packages were given away in some promotions.

(1961) Indianapolis Drivers

10 unnumbered cards with square corners measuring 105mm x 84 mm

 

1961 Driver front

1961 Driver back

 

(1962) Indianapolis Drivers

16 unnumbered cards with rounded corners measuring 131mm by 100mm

Distinguishing features:

Rounded corners, driver head inset vertical oval

1962 Driver front

1962 Driver back

 

(1963) Indianapolis Drivers

19 known unnumbered cards with rounded corners measuring 131mm by 100mm. Possibly additional card(s)

Distinguishing features:

Driver head inset in triangle on either left or right, specifications on back single spaced

 

1963 Driver front

1963 Driver back

 

(1963) Unknown set?

Only 1 un-numbered cards with rounded corners measuring 131mm by 100mm with these features known. Prototype? Additional cards?

Drivers head is simply inset into the background.

Note stains from weiners on back.

1963 Unknown front

1963 Unknown back

 

(1964) Indianapolis Drivers

20 unnumbered cards with rounded corners measuring 131mm by 100mm. (Marhoefer documentation)

Distinguishing features:

Drivers head in set in triangle on left, specifications on back double-spaced.

1964 Driver front

1964 Driver back

 

(1965) Indianapolis Drivers

18 known unnumbered cards with rounded corners measuring 131mm by 100mm

Distinguishing feature:

Black bar “Compliments of Marhoefer” on front.

1965 Driver front

1965 Driver back

 

(1963) Review of Famous Racing Cars

10 unnumbered cards with rounded corners measuring 131mm by 100mm

Distinguishing feature:

Specifications on back are single-spaced.

1963 Review front

1963 Review back

 

(1964) Review of Famous Racing Cars

10 unnumbered cards with rounded corners measuring 131mm by 100mm. (Marhoefer documentation)

Distinguishing feature:

Specifications on back are double-spaced.

1964 Review front

1964 Review back

 

(1965) Review of Famous Racing Cars.

10 unnumbered cards with rounded corners measuring 131mm by 100mm.

1965 Review front

1965 Review back

 

Monogram (USA)

Monogram Models in 1970 issued a series of 23 unnumbered cards in their plastic model kits. 23 cards are known. The cards are 89 mm wide by 64 mm high and have square corners.

Mothers Cookies

(1955) (D72) Sports Cars - Mothers issued a set of 42 numbered Sports Car cards inserted in Mothers Cookies. The cards measure 88 mm wide by 56 mm high and have round corners. Back variations exist due to advertisements for various premiums (beanie hat, T-shirt, ashtray, belt, bracelet) that could be ordered. At this time I am unaware of all of the back variations.

Nabisco

(1954) (Shredded Wheat) Model Sports Cars – 3 cards (Buick Skylark, Chevrolet Corvette, and Jaguar XK-120) plus wheel card and instructions card. These came in a group of three (car, wheel, instructions) to be punched out, folded, and constructed into a model car. The Chevrolet Corvette card measures 188mm x 198mm.

 

Punch out Trucks – Little known of this set, similar to the Model Sports Cars in that the cards were designed to be punched out, folded, and constructed into models. 2 different cards known measuring 187mm x 99mm.

 

(1973) (Sugar Daddy) Speedway Collection – 25 cards measuring 69mm x 27mm.

 

 

(1940’s) How America Travels

Oak

(1957) (R724-3) Premiere Antique Autos

63 unnumbered cards measuring 95 mm wide by 67 mm high with square corners.

Oak Premiere Antique Auto front

Oak Premiere Antique Auto back

 

(1957) Premiere Sports Cars

42 unnumbered cards measuring 95 mm wide by 67 mm high with square corners.

Oak Premiere Sports Car front

Oak Premiere Sports Car back

 

Parker Brothers

Game cards

Pepsi

(1992) Richard Petty Racing – 5 cards 64mm x 89mm.

 

(1993) Pepsi 400 – 5 cards measuring 64mm x 89mm.

Post Cereals

(1961) License Plates – 50 cards measuring 87mm x 67mm which came in panels of 5 on the backs of Post Sugar Crisp and Post Grape-Nuts cereals.

Signal Oil

(1953) - Antique Auto Cards

63 numbered cards. Additionally, the 1907 Mitchell was also printed as a “Sample” card. Cards are 88 mm wide by 56 mm high with rounded corners.

Signal Oil Antique Auto front

Signal Oil Antique Auto back

 

Skinner Raisin Bran

(1954) (F281-5) Sports Cars

 10 unnumbered cards measuring 90 mm wide by 55 mm high and has round corners.

Skinner Raisin Bran Sports Car front

Skinner Raisin Bran Sports Car back

 

Spalding (USA)

(1926) Champions, a multisport set containing 8 automobile racing and 4 motorcycle racing cards. Prototypes called “adbacks” exist.

Sparkys (foods)

(1991) Shawna Robinson – 9 cards measuring 70mm x 92mm concerning the Sparkys Racing Team

 

 

Stark & Wetzel (USA)

(1954) 500 Mile Race Winners – 37-card set featuring all Indianapolis 500 winners to date. The backs are blank.

 

Strombecker (USA)

(1966) Model Kit Cars – 12 card set of sports, racing and high-performance cars inserted in plastic car model kits.

Sunoco Oil

(1968) Antique Car Coin Collection, Series 1 – 25 aluminum coins given with gasoline purchase at Sunoco stations. Coins were minted by the Franklin Mint.

 

(1968) Antique Car Coin Collection, Series 1 – 25 bronze coins with the same fronts and backs as the aluminum handouts. The bronze coin set was a “prize” given for an “instant winner” aluminum coin. All coins were minted by the Franklin Mint.

 

(1969) Antique Car Coin Collection, Series 2 – 25 aluminum coins given with gasoline purchase at Sunoco stations. Coins were minted by the Franklin Mint.

 

(1969) Antique Car Coin Collection, Series 2 – 25 bronze coins with the same fronts and backs as the aluminum handouts. The bronze coin set was a “prize” given for an “instant winner” aluminum coin. All coins were minted by the Franklin Mint.

.

 

STP

NASCAR cards

Tip-Top Bread

(1953) (D94-5) Sports Cars

28 unnumbered cards measuring 93 mm wide by 66 mm high and have square corners. As these were inserted in Tip-Top Bread, bread stains are commonly found on these cards.

Tip-Top Sports Car front

Tip-Top Sports Car back

 

Topps

(1977) Autos of 1977 99 cards and 20 stickers.

(1964) Hot Rods - 66 numbered cards measuring 89 mm wide by 64 mm high. The 1964 printing have pink backs on gray card stock.

(1967) Hot Rods - 44 numbered cards, but numbering sequence skips numbers. The 1967 printing have pink or red backs on white card stock. Card size is the same as the 1964 printing.

(1968) Hot Rods - 22 numbered cards , but numbering sequence skips numbers. The 1968 printing have yellow backs on white card stock. Card size is the same as the 1964 printing.

(1949) (R714-11) License Plates

(1950) (R714-12) License Plates

(1953) (R714-13) License Plates

(1961) Sports Cars (white stock)

(1961) Sports Cars  (gray stock)

(1953-1955)) (R714-24) World on Wheels 180 numbered cards with 10 back variations (171-180) and one error card (7) for a total of 191 cards. Cards measure 95 mm wide by 67 mm high and have square corners. Cards 161 through 180 were short-printed and are difficult to find. The back variation of cards 171-180 has a predominantly blue color, whereas the normal back is red. The first printing of card 7 was entitled Norton – German motorcycle. The corrected version was Norton – English Motorcycle.

Wonder Bread

(1976) Crazy Cars - 20 “spoof” un-numbered cards measuring 89 mm wide by 64 mm high with square corners. An album was also available.

Card front

Card back

(1976) Crazy License Plates – Set size unknown at this time of “spoof” license plates with Disney characters.